The National Book Critics Circle's Campaign to Save Book Reviews intends to do just that. Many newspapers have been cutting costs by eliminating the book review sections. The NBCC blog states:
"at the Los Angeles Times, the Chicago Tribune, Newsday, the Minneapolis Star Tribune, the Memphis Commercial Appeal, the Cleveland Plain Dealer, the Dallas Morning News, the Sun Sentinel, the New Mexican, the Village Voice, the Atlanta Journal Constitution and dozens upon dozens of other papers book coverage has been cut back or slashed all together, moved, winnowed, filled with more wire copy, or generally been treated as expendable.
And we're getting tired of it."
If you agree, let your local paper know that you value the book review section. Experienced book reviewers bring a level of scrutiny, honesty and professional fairness to their reviews that just doesn't exist as consistently in the blogosphere or in the Amazon customer reviews.